Producer Gangaraju Gunnam Profile

Gangaraju Gunnam is one of the most respected Telugu film personality. His taste in filmmaking is truly unique. He also insists on originality in his story ideas. His last three projects – Little Soldiers, Aithe and Anukokunda Oka Roju were super hits.

Gangaraju Gunnam established his own production banner Just Yellow.

Gunnam Ganga Raju was born and bought up in Kakinada, He studied up to his sixth standard in St. Josephs Convent in Kakinada. Then he received a Government of India scholarship and got into Hyderabad Public School. He finished his schooling and wanted to pursue medicine but never got through. So, he waited for one year and joined BA English at Andhra Loyola College in Vijaywada. But he was removed from college in the second year as the entire English medium students went for a strike.

Then Gangaraju discontinued studies and worked as a sales representative for Navbharath Cigarettes, door to door sales. Then he did his Bachelor of Arts privately and completed Master of Arts.

After that Gangaraju came back to Hyderabad, he started to work as a copy-writer for his friends Ad agency. Then he had no idea about an ad agency He had no idea about type-setting or anything else. But they ran it for about five years

He decided to set up his own design studio, a studio that makes the basic designs for ads. It was called Fountainhead Design studio, named after his favorite book. But it didn’t workout he opened a Vadilal ice-cream parlor, and even there he lost a lot of money. So, he started the business of doing greeting cards (Font Cards) with Rs. 1500/- that he borrowed from a cousin.

He started publishing greeting cards, but the price he quoted was a little high, he believed that people don’t buy greeting cards by looking at the price. During that time he was successful and Archies also wanted to take up a few of his designs.

In 1990, after the Shiva’s release Ram Gopal Varma has asked Gangaraju Gunnam to direct a film. He was approached by CL Narasareddy (Geetanjali producer) to make a film. Ramu redirected the producer to him by saying that he would provide screenplay.

The film was a remake of a Malyalam film Maludi, which starred Shamili in her first role. The producers felt that it would not take more than 40 lakhs to produce a children film. When they realized that making of this film would cost much more than what they budgeted for, they developed cold feet. After shooting for about seven days the producers abandoned the film. This film experience was before Gangaraju Gunnam started his greeting card career.

‘Just Yellow’ is actually Gangaraju Gunnam friend Venkat Dega’s company.
Earlier it was just designing websites and interactive learning tutorials, and later they entered into production. After six months, since they never made enough money so they went to second option television production. Then started with Amrutham (TV), Aithe (Film), Nanna (TV) and now Anukokunda Oka Roju (Film).

Filmography:

Amma Cheppindi(2006)
Anukokunda Oka Roju(2005)
Aithe (2003)
Little Soldiers (1996
Amrutham (2007)
Katha(2009)

Name                      :  Gangaraju Gunnam
Profession              : Producer
Production Debut : Little Soldiers

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